Who We Are
We are the antidote to the stresses of dating today.
Our brand is rooted in the idea that dating should feel good.
Badoo is a dating app designed to keep dating straightforward and fun. We’re anti-ambiguity, anti time-sucking, and anti fakeness.
Let’s face it, online dating can be pretty stressful. Meeting people has somehow turned into a high-pressure game of endless posing and swiping, with lots of pressure to find ‘the one’. We exist to offer a simple, straightforward, enjoyable experience where people are encouraged to be themselves, set clear intentions and get chatting in a frictionless, low pressure way. It’s a really simple place to be, and that’s our plan: to take the stress out of online dating for millions of people around the world.
Badoo is designed for everyone around the world looking for a fun, straightforward dating experience.
The people who use Badoo are ordinary, real people living busy lives—which is why they’ll sometimes struggle to fit dating into a given week or month. Plus, the stress of most online dating frankly puts them off the idea. Think about Michelle, living in Teruel, north-eastern Spain, with two kids, two jobs and no time. She needs a dating app that meets her where she is, and which helps her convey who she is and what she’s looking for in an authentic, hassle-free way. Then she needs help connecting with relevant people in a low-pressure way, without hours of match-making melodrama and fuss. There are people like Michelle in all our territories around the world—our brand, and our creative expression, is designed to help them navigate online dating as best we can.
A place where you can quickly make authentic connections without pressure.
