Photography

Take a picture. It’ll last longer.

Our brand exists for, and revolves around, our community. It’s for this reason that we are very intentional about how we represent them. We don’t use images that are contrived, or which reinforce unhelpful clichés or stereotypes. We portray a diversity of subjects and environments (context is always good—it helps make subjects more relatable for a start). We prioritise genuine, spontaneous moments. We love joy, authenticity and expressiveness.