Colour

Every brand needs its own rainbow and we’ve got ours.

When people close their eyes and picture Badoo they see purple. This is our primary colour, which means we use it more than the rest. We call it Badoo Purple, for obvious reasons.

Our secondary colour palette prevents purple overload, bringing depth and variety to our communications. We have five of these and they’re designed to be used on top of each other, like colourful Jenga bricks.

Our tertiary colour palette is used less frequently, but plays a valiant supporting role as it gives us extra flexibility in exceptional use cases.

When people close their eyes and picture Badoo they see purple. This is our primary colour, which means we use it more than the rest. We call it Badoo Purple, for obvious reasons.

Our secondary colour palette prevents purple overload, bringing depth and variety to our communications. We have five of these and they’re designed to be used on top of each other, like colourful Jenga bricks.

Our tertiary colour palette is used less frequently, but plays a valiant supporting role as it gives us extra flexibility in exceptional use cases.

Badoo Purple

#6E3EFF

Blush

#FFBBD0

@champagnepapi

#FFE7BA

Ultra Violet

#370E7B

Lilac You A Lot

#BCA8F2

Raspberry Beret

#B82D51

Coral Crush

#FC846D

Honeymoon Phase

#FFA34E

Green Light

#04A39C

Out Of The Blue

#617EE7

Indigo Dreams

#055499

Silver Lining

#AAA2B8

Cloud Nine

#F8F5FF

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